A curious obsession with chips

I didn't have much time to think of a topic, but I've been obsessed with Doritos all day. The company came up with a way to involve the consumer in their advertising which is kind of cool. I just think it's part of a continuing trend which shows greater costumer involvement in product design/marketing. I'll try to find other recent examples later.
It's my first attempt at blogging :) Be merciful...


Doritos (as almost everyone knows) is a brand of flavored tortilla chips. The brand has existed for over 40 yrs and they have gone through a variety of marketing/brand campaigns over the years. Their marketing campaigns have included celebrities and icons. However, my favorite campaign mode centered around the Superbowl. The Superbowl is a marvelous advertising opportunity and companies pay millions to run a 30 second ad because they know it will be viewed by the millions of fans watching the Superbowl. Doritos took it one step further by having its ad created by the fans themselves.



Doritos started the Crash the Super Bowl competition in 2006, allowing internet users to submit their own Doritos commercial to the Crash the Super Bowl website where a winner was chosen by judges and internet voters. Crash the Super Bowl 2 in 2007 allowed unknown musical artists to submit their music to the contest website where it was voted upon in a series of voting rounds until a winner was chosen. The winner's music was featured in a 30 second commercial during the Super Bowl and received a recording contract.



I reckon most of the world will have part-time jobs in advertising in the future...