Threadless.com sells cool t-shirts. Where it gets interesting is how they do it.
The company enlists users (they call it their community) to submit shirt designs online. Designers upload their designs to the website, where visitors and members of the community vote on them. Usually, the top 10 vote-getters are printed and sold online.
A winning design receives $2,000 in cash, as well as an additional $500 for every reprint.
This is a great example of "crowd-sourcing." By creating its community, Threadless.com has achieved a passionate fan-base, that also doubles as its customer base.
1 comment:
I have never heard of this.. but I must say.. I would like to send one in to win the $2,000! :)
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